Robijn and Omo Klein & Krachtig
Facts
Client: Unilever
Completed: March 2009
The presentation was shown on a Philips WOWvx 3D LCD during an Unilever trade event in WATT, Rotterdam.
Concentrated
For the anniversary of the succesful introduction of a new detergent named 'Klein & Krachtig' at an Unilever trade event, a special 3D animation was created. The 'Klein & Krachtig' detergent, roughly translated as Small and Powerful, is twice as concentrated, requiring half the amount of detergent for the same cleaning result compared to a non-concentrated detergent. As a result of that, water, cardboard and energy is saved during production, packing and transport.
Innovative
The savings realised by the introduction of Robijn and OMO Klein & Krachtig have been presented using a Philips WOWvx 3D LCD, displaying 3D images that appear to be floating in front of the screen. During the presentation in WATT, Rotterdam, several trade partners of Unilever were present to watch the spectacle.
Distinguished
"3D capacity succeeded in creating a distinguished presentation, in which contents and concept have been combined in an innovative and appealing way", says Sanne Nobel, Category Leader Laundry at Unilever. "Because 3D capacity has translated the message into a fascinating 3D LCD animation, we experience an increased involvement by the audience. A pleasant cooperation with an innovative and distinguished result."
Practical Experience
Projects that require support from local inhabitants should be communicated as comprehensible as possible. The Virtual Scale Model provides a clear idea of the final situation. This brings confidence and clarifies communication.
Rob Heetland
Advisor Communication Ruimte voor de Rivier
Province of Overijssel
Sand Engine
20 Million cubical meters of sand and the Dutch coast from Hook of Holland to Kijkduin, the Hague in 3D. You can see it in the Virtual Scale Model of the Sand Engine.
